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Think Innovation Think Different Think CupShup

Cut the clutter! Step up the game! Stay ahead of competition with our non-traditional yet highly effective mediums!

CUP BRANDING

Tea time is a very personal and feel good moment for every Indian. CupShup aims to stimulate discussions and engage the consumers in a way and mindset that no other media can by advertising on Paper cups The medium of Chai/ Coffee cup advertising has an exposure time of 5-7 minutes which is unheard in any other medium.

  • Television

    Television

    • Exposure Time: 15-45 seconds
    • Distractions: Many
    • Brand Recall: May be
    • Cost: A Fortune

  • CupShup

    CupShup

    • Exposure Time: 5-7 Minutes
    • Distractions: None
    • Brand Recall: Definitely
    • Cost: Why don't you find out

  • Radio

    Radio

    • Exposure Time: 15-45 seconds
    • Distractions: Lots Of
    • Brand Recall: Well, May be
    • Cost: Less than a Fortune

Journey So Far...

  • Happy clients
  • Cities
  • Touch Points
  • Million Cups
Airlines
4
Corporate
1100
Tea Vendors
5000
Colleges
500

Our Work

Close Project
Sarabhai vs Sarabhai Take 2

vObjective :  To bring awareness about the new show.

Media Used: Paper cup Branding

  • Total Cups Distributed - 9 Lacs
  • Number of Days - 5 Days (All Weekdays)
  • Touch Points - 300 Corporate
  • Cities - Delhi/NCR, Mumbai & Pune.
https://www.youtube.com/watch?v=Ap1MsHh1r44&t=63s

Close Project
Bluestar

vObjective: To increase brand awareness of Bluestar water purifiers among the target audience (working professionals)
Media Used: Paper cup Branding and Corporate Activation
  • Total Cups Distributed - 24 Lacs
  • Number of Days - 15 Days (All Weekdays)
  • Touch Points - Airlines, Corporate and Clubs
  • Cities - Delhi/NCR, Mumbai, Banglore, Hyderabad and Chennai

Close Project
Ola

vObjective:  To promote app downloads and bookings of  various Ola Categories like Ola Rentals, Ola Outstations, Ola Kaali Peeli taxi and Ola Micro.

  • Touch Point : 500 Corporates
  • Total Cups Distributed : 35 lacs
  • Cities: Mumbai,Bangalore,Hyderabad,Pune.

Close Project
Google

Objective: To make target audience aware of the Google voice search option and make them download the same by educating through marketing collateral placed at the retail tea stall Media Used: Paper cup advertising and Retail tea stall activation  

  • Target catchment: Retail tea vendors
  • City: Mumbai
  • Marketing Collateral used: Posters at the retail tea vendors

Close Project
Kotak

vObjective: To increase brand awareness of Kotak Securities among the target audience (working professionals)
Media Used: Paper cup advertising within corporate and Airlines
  • Total Cups Distributed - 25 Lacs
  • Number of Days - 1 Month (All Weekdays)
  • Touch Points - Airlines and Corporate
  • Cities - Pan India

Close Project
BOOK MY SHOW

vObjective: To drive product awareness and offering to colleges students.

Media Used: Paper Cup Branding.

  • No. of Cities: Jaipur and Indore
  • Target Catchment: Colleges Canteens and College Chai Tapris
  • Number of Days: 5
  • Total Cups Distributed : 1 Lacs

Close Project
Swiggy

vObjective: To increase brand awareness of Swiggy among the target audience (working professionals) and promote App downloads
Media Used: Paper cup branding and Corporate Activation
  • Total Cups Distributed - 4.4 Lacs
  • No. of Days - 14
  • No. of Offices targeted - 32
  • No. of Tea Vendors targeted - 100

Close Project
Trulymadly

v Objective: To increase brand awareness of trulymadly among its target audience (PG students and young working professionals)
Media Used: Paper cup Branding and Corporate Activation
  • Total Cups Distributed - 3.3 Lacs
  • No. of Days - 12 Days
  • No. of Offices targeted - 56
  • No. of Colleges targeted - 20

Our Portfolio

Our Portfolio

We are a new age marketing agency on a mission to re-define the way brands communicate with their target audience. Pioneers of Cup branding and Corporate Activation in India, we are on a endeavour to create non-traditional yet highly effective mediums so that our clients stay ahead of the competition. Our unique, innovative and non-traditional yet effective mediums are helping clients break away from the clutter and drive home the branding message thus making an impression in the target audience mind. Check out few of our path breaking work.

Our Portfolio Our Portfolio Our Portfolio Our Portfolio Our Portfolio Our Portfolio
Our Portfolio Our Portfolio Our Portfolio Our Portfolio Our Portfolio Our Portfolio

Cup Branding

At CupShup, we specialise in advertising over paper tea cups. Tea touches life of every Indian everyday and we aim to use this opportunity by branding the tea cups and tea stalls with exciting artwork and message which converts the tea stalls into discussion joints. We have a network of over 1000 offices, 500+ colleges, 4000 retail tea vendors and 2 airlines across the country. Not only that, we have also brand tea stalls with various marketing merchandise like T-Shirt, trays, dustbins etc contributing socially in our endeavour.

Cup Branding Cup Branding Cup Branding Cup Branding Cup Branding Cup Branding
Cup Branding Cup Branding Cup Branding Cup Branding Cup Branding Cup Branding

Activations

Corporate Activation is a unique offering of CupShup which allows you to target your target audience at their work place. Not only it is targeted, transaction led but also provides the brand multiple entries to the mind share. Through Corporate activation, you can do branding at the last mile. With our network of more than 300 corporate across the country, we can help you in gaining absolute employee engagement within corporate. Engage your target audience within corporate through our special offerings where we gauge the imagination of employees at their work place. Unparalleled coverage, Branding up to the test mile and innovative ways to engage the unexplored. Check out our work in corporate activation domain.

Activations Activations Activations Activations Activations Activations
Activations Activations Activations Activations Activations Activations

Airlines

15-30 minutes of undivided attention. Engage your audience in an unprecedented way by placing the cups right in front of them. Airline advertising has been attracting marketers for the unique offering of absolute mind share that the brands as there is absolute no distraction within an aeroplane. Apart from Cup Branding we take care of all media options for leading airlines of the country. Check out few of the brands flying with their target audience!!

Airlines Airlines Airlines Airlines Airlines Airlines
Airlines Airlines Airlines Airlines Airlines Airlines

Our Client

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Our Team

FROM THE HORSES' MOUTH

GET FREE CUPS FOR YOUR OFFICE

We are always to help

Tea time is a very personal and feel good moment for every Indian. CupShup aims to stimulate discussions and engage the consumers in a way and mindset that no other media can by advertising on Paper cups The medium of Chai/ Coffee cup advertising has an exposure time of 5-7 minutes which is unheard in any other medium.