exchange4media BW Applause Awards 2017 winner

Exchange4media BW Applause Awards – 2017 is the ultimate platform for setting the competitive standards and benchmarking exemplary event marketing practices by recognizing the creativity and originality that marketing agencies come up with.

The benchmark was set and the hallmark was presented – to CupShup. The Best New Intellectual Property (IP) of the year, the award said. CupShup won the award for its commendable HotStar campaign for the streaming web series Sarabhai vs Sarabhai Take 2.

9 lakh cups delivered the message through the fluid medium. That definitely got the gupshup rolling in the canteens’, cafeteria and offices of various corporate offices. The talks were hot throughout Delhi (NCR), Mumbai and Pune.

Carried throughout the week on 5 consecutive working days, the campaign garnered great response on social networking sites like Facebook and Twitter.

Various hashtags were created and posts were shared by the people. Even Rupali Ganguly, the actor who plays Monisha posted a video appreciating the presence of the branded cups throughout the market.

The main features of the cup were the short snippets from the previous season of the show. This definitely did make people nostalgic!

The entire activation in a snippet is available here.

exchange4media BW Applause Awards 2017

Hotstar Cup Branding

exchange4media BW Applause Awards 2017

About CupShup:

CupShup is a marketing agency that provides you with Cup Branding in addition to Corporate Activation services.

Having worked with the who’s who of the country which includes Google, Times of India, Mumbai Mirror, ICICI Prudential, Kotak security, HotStar, BlueStar, Uber, Zomato, Swiggy, Ola, Spartan Poker and Grofers. This makes a satisfied riposte of 90+ clients.

Furthermore, CupShup has conducted marketing campaigns in over 25 cities. This includes 500 colleges, 1100 corporates, 4 airlines and 4000+ active tea vendors. Effectively turning tea stalls into the next-gen discussion centres!

With a vision to provide our clientele with ‘differen-tea-initiated innovation‘ CupShup pioneers in Paper Cup Branding – exploring the unexplored and the unconventional

With a mainstream vision and a cut-clear mission, we at CupShup aim at the best!


Mumbai Mirror Corporate Activation