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India's obsession with Chai and how brands can leverage it

Paper Cup Advertising Chai


Chai and Indians are inseparable. And thus, it makes a lot of sense for brands to communicate through this beverage which is being consumed by Indians day in and day out. Check out BBC’s take on India’s obsession with tea 🙂

http://www.bbc.com/news/magazine-27991440

About Us:

We are a new age marketing agency on a mission to re-define the way brands communicate with their target audience. CupShup brings to the table a unique mix of traditional as well as non-traditional medium for its clients.

CupShup is a marketing agency which pioneers in paper cup branding and corporate activation in India. We have a network of more than 1000 corporate, 500 colleges, 4 Airlines and 4000 retail tea stalls across the country. CupShup has campaigned in more than 22 cities of India for more than 70 clients including Google, ICICI Prudential, Kotak Securities, Ola Cabs, Uber, Swiggy, Zomato and many more.

While Paper cup advertising provides brands an exposure time of 5-7 minutes and absolute mind share, corporate activation engages employees within their work places and cut the clutter to deliver the message.