Food sampling activation for food-tech start-ups with CupShup

food sampling activation

What could possibly be a foodies paradise and a connoisseur’s field of ultimate expertise, an experimentist’s forte and a sight that ‘you’d love to gorge it’? Food sampling activation is the answer!

What do we love more than FOOD?


Hell, yeah!

Premium brands like FreshMenu, Tea box, Fingerlix, and MTR decided to expand their list of clientele by joining hands with various corporates who’d like to indulge in midday meals and a rendezvous with sinful snacks over teatime and breaks.

With chai that’ll warrant a break with a better option available online than take-out to take!

The current waves in the market that celebrate start-ups and the opportunities thrown in its way. There has been a certain boom in this arena of the start-up legacy.

Premium corporates were targeted and snack kiosks set up in the canteen/ lounge areas. It was a sight for sore eyes, something for the salivating tongue and that hungry stomach, got the vibes?

Food sampling with great discounts and deals offered, app download options and sale of delicacies too! What could sum up a food haven in more precise words (if one exists?)


Food sampling Activation

FreshMenu set its target audience at 20+ corporates in Mumbai whereas MTR Foods carried out the food sampling in 3 cities and 30 corporates. Fingerlix held food sampling activation at 20 offices across Mumbai.

food sampling activation

Tea Box had set up a real sight for sour eyes with tasty treats and exotic tea opens for one to browse and brunch/ snack from.

food sampling activation

Why CupShup?

Enlisting the right spots and outsourcing the geographics to reach the target audience – this is where CupShup specializes in. With a wide network of clientele and activation tie-ups with premium corporates, it was easy for them to select the locale and conduct the free food sampling Activation.

Also, along with food sampling various, there were options for food delivery with added discounts and offers with app download and booking.

A great response from the office employees and a staggering brand recall made the endeavors a plausible and successful campaign.

About CupShup:

CupShup is a new age marketing agency pioneering in Cup Branding services and Corporate Activation solutions.

“5 to 7 minutes of exposure creates a brand recall of staggering 85-90%”

These are the stats by which CupShup rolls by keeping in heart and mind the essence of a Kadak Chai.

Having worked with Google, Times of India, Mumbai Mirror, ICICI Prudential, and Kotak security, HotStar, BlueStar, Uber, Zomato, Swiggy, Ola, Spartan Poker and Grofers. This makes a satisfied riposte of 90+ clients.

Furthermore, CupShup has conducted marketing campaigns in over 25 cities. This includes 500 colleges, 1100 corporates, 4 airlines and 4000+ active tea vendors. Effectively turning tea stalls into the next-gen discussion centers!

With a vision to provide our clientele with ‘differen-tea-initiated innovation‘ CupShup pioneers in Paper Cup Branding. Exploring the unexplored and the unconventional

With a mainstream vision and a cut-clear mission, we at CupShup aim at the best!