Objective: To execute corporate activation to make employees aware of the offerings of Grofers and encourage them to download the Grofers App on the spot through instant gratification.
Implementation: Team CupShup identified premium corporate which are suitable for the Grofers offering. A kiosk was set up along with marketing collateral. Two promoters were constantly educating the employees of the corporate about how to make most of the app. Well trained promoters communicated with the corporate employees post lunch/tea break and educated them about how difficult it is to order groceries at their fingertips. For the employees who downloaded the app on the spot and ordered groceries, special gifts were provided.
We are a new age marketing agency on a mission to re-define the way brands communicate with their target audience. CupShup brings to the table a unique mix of traditional as well as non-traditional medium for its clients.
CupShup is a marketing agency which pioneers in paper cup branding and corporate activation in India. We have a network of more than 1000 corporate, 500 colleges, 4 Airlines and 4000 retail tea stalls across the country. CupShup has campaigned in more than 22 cities of India for more than 70 clients including Google, ICICI Prudential, Kotak Securities, Ola Cabs, Uber, Swiggy, Zomato and many more.
While Paper cup advertising provides brands an exposure time of 5-7 minutes and absolute mind share, corporate activation engages employees within their work places and cut the clutter to deliver the message.