HotStar Cup Branding for the web series ‘Sarabhai vs Sarabhai take 2’ won CupShup exchange4media BW Applause awards – 2017 in the Intellectual Property arena.
Do you believe in retakes and remakes?
In this life of ‘make no mistakes’ what if you were offered with one more chance? What if life provided you with a nostalgic take 2?
“Our normal everyday janta jinka chai ke bina nahi banta.” This is the same janta that indulges in quite the telly GupShup over chai ki CupShup. Here we are talking about the steaming and streaming show, Sarabhai vs Sarabhai take 2 screening exclusively on HotStar.
Middle Class comes to mind when you remember this particular show. Quite the nostalgic family show it was!
Though, it might be quite the middle-class irony to discuss TV shows over cups of chai, Monisha. But can we help or even resist the nostalgic charm that this show brings over?! In the age of pace and race, this particular show takes you to a reality far more pleasant than what streams, steams and screams around the corner.
Yes, the show was quite the discussion which families held over a cup of steaming chai. No doubt. Discussions were held. Chats took place. The internet went wild with rage when the characters themselves applauded various platforms that advertised the show.
In an Instagram video, the character Monisha seems to be enjoying certain snippets from the show broadcasted for all to see on cute chai cups.
The internet definitely chiselled over the ultimate GupShup. But what happens behind the scenes is far more mesmerizing than what appears on the screens! HotStar Cup Branding brought about the satisfactory results.
There is this thing called,
Power of Chai.
From general discussions to major negotiations, we Indian’s seem to be quite fond of Chai pe Charcha. Keeping this in mind, team CupShup came up with the suggestion of Paper Cup Branding and advertisement for this web series. Along with team HotStar, major cities and viable corporate offices were targeted so as to suit the purpose. Let’s just cleary state down the facts – with 9 lakh cups (you read it right) across major Indian cities like Mumbai, Pune, and Delhi – NCR, team CupShup targeted quite the chatterbox corporate offices and gave them more than just a nostalgic topic to bond over at their break time.
It was tea and the team effort of CupShup that gave the office employees something delectably memorable and remarkably fluid conversation for the cafeteria GupShup.
From memes to social media approval and acceptance across the country, this particular marketing motive gained the love and garnered the attention of lakhs of Indians across the country.
Chai hai toh GupShup hai, Marketing hai toh CupShup hai!
HotStar Cup Branding
Post shared by Rupali Ganguly ‘Monisha’ on the show.
Quite Cup-tight, aren’t we?
CupShup is a flexible, non-traditional, non-conventional, highly innovative and coming of the age marketing agency. Providing you with Paper Cup Branding since its inception in 2014, CupShup now also provides Corporate Activation Services.
Furthermore, CupShup has a market influence in over 22 cities. This includes 500 colleges, 1100 corporates, 4 airlines and 4000+ active tea vendors and what not?!
Especially relevant are the Corporate Activations conducted by CupShup for Times of India, Ola Cabs, Spartan Poker and Grofers. In addition to this, we have also worked with ICICI Prudential, Kotak security, Uber, Zomato, Swiggy, Ola and what not?!
With a vision to provide our clientele with ‘differentiated innovation’ CupShup pioneers in Paper Cup Branding – exploring the unexplored and the unconventional.
With a mainstream vision and a cut-clear mission, we at CupShup aim at the best!