Competition to your business model is a welcome change. It reassures the entrepreneur about the business model and convinces him/her that your heart is in right place. Thus, CupShup was expecting few competitors in the space of Paper Cup Advertising. However, what happens when few “Vella Entrepreneurs” not only copy your business model but your pitch mails, take credit of your work and fleece the clients? Co-Founder Sanil Jain‘s take on such entrepreneurs at NextBigWhat:
We are a new age marketing agency on a mission to re-define the way brands communicate with their target audience. CupShup brings to the table a unique mix of traditional as well as non-traditional medium for its clients.
CupShup is a marketing agency which pioneers in paper cup branding and corporate activation in India. We have a network of more than 1000 corporate, 500 colleges, 4 Airlines and 4000 retail tea stalls across the country. CupShup has campaigned in more than 22 cities of India for more than 70 clients including Google, ICICI Prudential, Kotak Securities, Ola Cabs, Uber, Swiggy, Zomato and many more.
While Paper cup advertising provides brands an exposure time of 5-7 minutes and absolute mind share, corporate activation engages employees within their work places and cut the clutter to deliver the message.