After paper cup branding and corporate activation, CupShup is happy to introduce another non-traditional yet highly effective medium of advertising, i.e, Mini Truck Advertising. Mini truck advertising is a dream come true for any marketer. With all the trucks GPS enabled, this medium is not only trackable and measurable, but the canvass of 5′ by 6′ also provides you with enough space for creative freedom. Unlike cab/auto and bus branding, the advertisements are always in the line of sight and moving along with the target audience. Check out our latest advertisement on Mini truck advertisement for fashion brand Fynd.
Objective: To make people aware of offerings of Fynd and its unique offering
Implementation: Team CupShup identified the top 10 drivers of Andheri which was the catchment area of Fynd. These drivers were not only RTO compliant but also permission for advertisement was taken from the RTO department. All the trucks were fitted with GPS tracker for the management of Fynd to have a track of the vehicles. Please find below few images from the campaign of Mini truck advertising for Fynd:
CupShup is a marketing agency that provides you with Cup Branding in addition to Corporate Activation services.
Having worked with the who’s who of the country which includes Google, Times of India, Mumbai Mirror, ICICI Prudential, Kotak security, HotStar, BlueStar, Uber, Zomato, Swiggy, Ola, Spartan Poker and Grofers. This makes a satisfied riposte of 90+ clients.
Furthermore, CupShup has conducted marketing campaigns in over 25 cities. This includes 500 colleges, 1100 corporates, 4 airlines and 4000+ active tea vendors. Effectively turning tea stalls into the next-gen discussion centres!
With a vision to provide our clientele with ‘differen-tea-initiated innovation‘ CupShup pioneers in Paper Cup Branding – exploring the unexplored and the unconventional
With a mainstream vision and a cut-clear mission, we at CupShup aim at the best!