Objective: To gift corporate employees with a souvenir which will be useful for them as well as aid them in brand recall and make them aware of various products of Ola cabs and on going offers for their use through corporate activation.
Implementation: Team CupShup identified 13 premium corporate of Mumbai where a pamphlet listing offers on various products of Ola cabs as well as a key chain was gifted to each and every employee of the corporate. Attached below are few of the images from the corporate. As we call it: Branding up to the last mile!!
We are a new age marketing agency on a mission to re-define the way brands communicate with their target audience. CupShup brings to the table a unique mix of traditional as well as non-traditional medium for its clients.
CupShup is a marketing agency which pioneers in paper cup branding and corporate activation in India. We have a network of more than 1000 corporate, 500 colleges, 4 Airlines and 4000 retail tea stalls across the country. CupShup has campaigned in more than 22 cities of India for more than 70 clients including Google, ICICI Prudential, Kotak Securities, Ola Cabs, Uber, Swiggy, Zomato and many more.
While Paper cup advertising provides brands an exposure time of 5-7 minutes and absolute mind share, corporate activation engages employees within their work places and cut the clutter to deliver the message.