Times of India Corporate Activation
Objective: To execute corporate activation to make employees aware of the Big 5 Times of India Newspapers.
Implementation: Team CupShup identified premium corporate offices which are suitable for the Times of India Offering. A table setup was present along with the marketing collateral. For Times of India Corporate Activation 6 promoters were assigned to execute the activity with- ease.Interesting Puzzle games were set up and employees were made to compete with each other to win a gift hamper from Times of India. Before the game starts each employee was assigned a puzzle number which he/she will solve and the outcome was decided by having a fortune cookie.
About us: We are a new age marketing agency on a mission to re-define the way brands communicate with their target audience. CupShup brings to the table a unique mix of traditional as well as a non-traditional medium for its clients.
CupShup is a marketing agency which pioneers in paper cup branding and corporate activation in India.
We have a network of more than 1100 corporate, 500 colleges, 4 Airlines and 4000 retail tea stalls across
the country. CupShup has campaigned in more than 22 cities of India for more than 85 clients including
Google, ICICI Prudential, Kotak Securities, Ola Cabs, Uber, Swiggy, Zomato and much more.
While Paper cup advertising provides brands an exposure time of 5-7 minutes and absolute mindshare,
corporate activation engages employees within their workplaces and cut the clutter to deliver the message.