How to Choose Your Color Palette?

Recently, it is being noted that aesthetics play a large part in the user experience of any product or content, and so it is imperative to ensure that they match your ventures and projects.

A crucial part of the aesthetic lineup is the colour palette. 

The colour palette essentially communicates the visual image and mood of the venture or the project, and also helps in distinguishing and exemplifying content, so that people engage with the product, this effectively helps your conversion rates at the end. 

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Know What You Want

The first step has nothing to do with colour directly. Colour palettes are effectively the representation of what the venture is in its essence. Having figured out the principal vision of your product or venture, you are ready to go forward with stepping into figuring out the mood of the venture. This helps you choose your final colour palette. 

How We Do It

At CupShup, our goals are to provide a three-sixty degree marketing solution to our clients, and thus most of our principles lie in that aspect. 

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Choose Your Mood - Direct User Experience for Content

Once you find out your vision and where your venture is headed, you now have a fair idea of how to go about it. For example, if it is an aggressive campaign or pitch, then there are certain colours that tend to communicate the same, and even if it is possible to choose any colour for this particular operation, it is ideal to have identified the working principle and the mood of the operation to align with the communication strategy of the colour palette. 

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How We Do It

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At CupShup, we understand that being an end-to-end solution means providing a sense of growth and development. 

It is better to have at least five samples to choose from, and best not to stick to a certain palette. If there is even one shade in the palette that may not identify with the brand or the line of communication, then certainly it is not necessary to include it.

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Outsider Perspective - Focus Group

Now that you have decided on your vision, you have determined your working principle and even prepared your mood board, thereby your colours.

Now, it is pertinent that what you’re trying to communicate is actually reaching to the viewer or the consumer. 

If you have to explain what you’re trying to communicate, every time someone consumes it, then there is definitely something wrong there. If the consumer misinterprets your line of communication, then that means the message is also miscommunicated. 

But also understand that colour and art; are subjective and eventually have multiple perspectives to them, but it is your job to bring a unified perspective to the public, to the nearest ease as possible. 

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Once you get feedback from multiple consumers of the content, then you have the sideline to jump and pick up the most optimal and suitable color palette, one that works for you, your venture, and eventually its line of communication. 

Vikash B