India’s Integrated Marketing Agency:
Where Brand Movements Are Brewed ♨️
CupShup transforms ambitious brands into household names through innovative offline-to-online campaigns, digital virality, and hyperlocal expertise.
Founded in 2014, CupShup is a new-age marketing agency with 120+ experts across India. We partner with startups and established brands to deliver ROI-driven, creative, and scalable campaigns in FMCG, tech, finance, D2C, and more.
From Cups to Conversations: The CupShup Story
It started with a cup—a simple vehicle for brand messages. Soon, millions were holding our campaigns in their hands. We went beyond cups, turning chai tapris and metro stations into brand experiences that don’t get scrolled past.
Our activations—like viral campaigns for top brands—start offline and explode online. CupShup is now the Innovation HQ for brands that demand attention, blending culture and results. We create experiences that move brands and spark social conversations.
Ready to stand out? Let’s talk.
Meet the Disruptors Behind the Movement
Our team of 120+ marketers, creators, strategists, and dreamers are united by a passion for brand movements. We thrive on bold ideas, creative collaboration, and a culture that celebrates experimentation. At CupShup, every campaign is a team sport—and every win is shared.
We Don’t Run Campaigns.
We Engineer Impact.
CupShup is The Innovation HQ for Modern Brands. We design campaigns that move—from streets to screens, societies to social feeds. Our specialty? Hyperlocal disruption, social-engineered experiences, and offline activations that go viral online.What is brand activation?
"We create unskippable offline moments that ripple through the digital world."
Whether it’s a branded chai stall that sparks conversations or a campus tour that fuels reels, we turn brand ideas into cultural events.
💥 These campaigns don’t just get seen. They get tagged, shared, talked about, and remembered.
🔥 CupShup by the Numbers
Quick Case Studies
Milkbasket Success Story
Boosting engagement through targeted campaigns.
Zepto Rapid Growth
Driving customer acquisition with innovative strategies.
upGrad Market Expansion
Expanding reach and enhancing brand visibility.
The CupShup DNA: What Sets Us Apart
We’re more than just marketers; we’re storytellers, innovators, and partners in your brand’s journey. Our DNA is coded with creativity, strategy, and a relentless pursuit of excellence.
- Ideas that Ignite: Fueling campaigns with creative brilliance.
- Strategy that Sticks: Data-driven insights for impactful results.
- Partnership that Performs: Collaborating closely for shared success.
🌍 Who We Work With
🚀 Why Brands Choose Us
Brand Empathy
We dive deep to understand your brand and audience.
Creative Spark
Igniting ideas that capture attention and drive results.
Bold Innovation
Pushing boundaries with cutting-edge strategies.
Ready to create something unforgettable?
Pull up a chair. Let’s brew your next big brand moment.