To create awareness about Sarabhai vs Sarabhai Take 2, exclusively on Hotstar
The Process
The yesteryear's favorite show evokes nostalgia among poeple. Characters like Roshesh, Indravadhan, Monisha, Maya are loved and discussed by people who have watched the first season.
The idea was to bring fav Sarabhai characters to audience's hand and trigger discussions around the new season.
"3 Cities, 300 Corporates and Countless Nostalgic Moments"
Team CupShup along with Hotstar Marketing Team shortlisted 300 corporate in Delhi - NCR, Mumbai, and Pune
A total of 9 Lakhs were delivered at these 300 corporate over a period of 5 days.
